Unlock Your Agency's
Full AI Potential
AI-Ready PR: The Prompting Playbook for Agency Leaders
A 4-module course with practical lessons, video walkthroughs, downloadable templates,
and real-world examples.
A practical, on-demand course for PR and communications leaders ready to integrate GenAI into real work—with strategy, standards, and integrity.
Who This Is For
• PR agency owners and managers
• In-house communications teams
• CMOs, VPs, and comms leads
• Anyone tasked with modernizing messaging, content, and reputation workflows
If you’re trying to figure out how to actually use GenAI in a smart, brand-safe way—this course is for you.
What You’ll Learn
• How to structure high-performing prompts that reflect your voice and strategy
• How to guide GenAI outputs across press, social, thought leadership, and internal comms
• How to build a prompt library and AI review workflows your team will actually use
• How to prepare for emerging standards like Model Context Protocol (MCP)
• How to lead with transparency, ethics, and trust in the AI era
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You’ll Get
- 4 self-paced modules (video + written)
- 16+ bite-size lessons with examples tailored for PR professionals
- Downloadable templates, checklists, and prompt libraries
- Use cases for agencies, clients, and campaigns
- Immediate, real-world ways to bring AI into your day-to-day work
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This Course Helps You:
- Stay competitive in a changing industry
- Save time and improve messaging quality
- Build internal standards your team can follow
- Confidently explain your AI approach to clients and leadership
- Do the work you do best—with the machine as your creative partner
Nick Leighton
Certified AI Strategist
Nick Leighton is an international communications strategist, keynote speaker, and best-selling author with a passion for helping leaders thrive at the intersection of storytelling, innovation, and purpose. With three decades of experience leading award-winning campaigns across six continents, Nick is the founder of the international PR agency NettResults and the creator of Exactly Where You Want to Be—a coaching program designed specifically for agency leaders navigating growth, impact, and personal fulfillment.
His work has taken him from boardrooms in Los Angeles to crisis rooms in Dubai and pitch meetings in Singapore—guiding global brands through moments of transformation, disruption, and opportunity.
Nick is known for translating complex shifts—like the rise of GenAI—into clear, actionable insights for PR professionals, marketers, and agency leaders. Whether on stage, in workshops, or through his writing, he brings wit, wisdom, and a grounded global perspective to every conversation.
TESTIMONIALS
What Customers Say About Us
I’ll be honest—I thought I was ‘pretty up to speed’ on GenAI before this course. I wasn’t. What Nick delivers here isn’t just about prompts, it’s about mindset, leadership, and making AI part of how we work, not just a flashy add-on. The modules on prompt libraries and team adoption are pure gold. If you run an agency and you’re not doing this, your competitors will be. Don’t wait.
This course has been a game changer for my agency. I’d been dabbling with AI tools but felt like we were missing a framework. Nick’s approach is incredibly clear, strategic, and—most importantly—actionable. Within two weeks of applying what we learned, we’d already streamlined two client workflows and landed a new pitch thanks to a smarter, faster creative process. It’s worth 10x the price for any agency leader serious about staying relevant.
NEED HELP? WE GOT YOU COVERED!
FREQUENTLY ASKED QUESTIONS
Who is this course really for?
This course is designed for PR agency leaders, senior comms professionals, and marketing decision-makers who want to bring GenAI into their workflows—intelligently and intentionally. Whether you’re managing a team, guiding messaging, or shaping strategy, this course gives you the tools and confidence to lead in an AI-enabled world.
Do I need to be “techy” to get value from this?
Not at all. If you know how to use tools like ChatGPT, Claude, or Gemini—or you’re just starting to explore them—this course will meet you where you are. It’s built for communicators, not coders.
What makes this different from other AI or prompting courses?
This isn’t a generic prompt dump or a productivity hackathon. It’s built specifically for the PR and comms world—where trust, tone, clarity, and context matter. You’ll learn how to use AI to elevate human thinking, not automate it away.
How long does the course take to complete?
You can complete all four modules in under 3–4 hours. But it’s designed for practical use, so most people dip in and out as they implement. You get lifetime access, so there’s no rush.
What do I actually get when I enroll?
You get immediate access to:
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4 modules (with video and written lessons)
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Downloadable templates and prompt libraries
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PDF guides and checklists you can use with your team
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Use cases, review workflows, and strategy-focused lessons
Everything is ready to use—no fluff, no filler.
Do I need a specific AI tool to take the course?
Nope. The course is ecosystem-neutral. The strategies, templates, and principles work whether you’re using ChatGPT, Claude, Gemini, or agency-specific tools. It’s designed to help you build your own best-fit workflow.
Can I share this with my team?
The course is licensed for individual use. If you’d like team access or agency-wide licensing, just get in touch—we offer group options and can even include custom training support.
Nick, can you please share the list of modules/lessons in the course?
We sure can:
Module 1: Prompting Foundations
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Structured, strategic prompts
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Prompt libraries for repeatable quality
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Prompting as a creative, not technical, skill
Module 2: Refinement & Review
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Layered prompting + tone control
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Platform-specific adaptation
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Review workflows for risk, voice, and clarity
Module 3: Systems & Context
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What MCP is and why it matters
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How to prepare your tech + team for AI interoperability
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Leading with transparency and strategic context
Module 4: Purpose & Culture
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Creating internal guardrails
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AI use that aligns with ethics and brand values
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Building a lasting, healthy AI-positive culture
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